We had the pleasure of working with Sarah, the esteemed hair stylist from Toni & Guy, Cambridge, to create a distinctive branding for her own high-end salon, By Sarah Hair.
Understanding the importance of maintaining a sophisticated and professional image in a competitive industry, our goal was to design a logo and website that mirrored the elegance and high standards of Sarah’s hairstyling skills.
We had the pleasure of working with Sarah, the esteemed hair stylist to create a distinctive branding for her own high end salon, By Sarah Hair.
Understanding the importance of maintaining a sophisticated and professional image in a competitive industry, our goal was to design a logo and website that mirrored the elegance and high standards of Sarah’s hairstyling skills.
Conceptualisation:
The primary goal was to craft a logo that mirrors the elegance and refined expertise that Sarah brings from her experience at Toni & Guy. Recognising that the essence of her styling needed to be represented visually, the focus was drawn immediately to the letter ‘S’, which is pivotal in both her brand name and stylistic representation.
Design Strategy:
The ‘S’ in the logo was designed as a fluid, sweeping element that gracefully transitions into the ‘arah’ of ‘Sarah’, symbolising the seamless and flowing nature of her hairstyling skills. This typographic choice fosters a sense of luxury and high fashion, critical to attracting the salon’s target clientele who appreciate artistry and finesse in hairstyling.
Conceptualisation:
The primary goal was to craft a logo that mirrors the elegance and refined expertise that Sarah brings from her experience at Toni & Guy. Recognising that the essence of her styling needed to be represented visually, the focus was drawn immediately to the letter ‘S’, which is pivotal in both her brand name and stylistic representation.
Design Strategy:
The ‘S’ in the logo was designed as a fluid, sweeping element that gracefully transitions into the ‘arah’ of ‘Sarah’, symbolising the seamless and flowing nature of her hairstyling skills. This typographic choice fosters a sense of luxury and high fashion, critical to attracting the salon’s target clientele who appreciate artistry and finesse in hairstyling.
For bysarahhair.com our goal was to transcend traditional salon experiences by integrating an advanced online booking system that not only complements the salon’s elegant aesthetic but also streamlines the booking and payment processes. This integration has been pivotal in running her business efficiently, ensuring that Sarah can focus on what she does best styling with excellence.
We developed a sleek, user-friendly website that reflects the sophistication of Sarah’s salon. The design balances beauty and functionality, featuring an intuitive navigation system that allows clients to effortlessly book appointments and make payments online.
To further enhance client engagement, we implemented a robust email marketing campaign system. This feature supports regular communication with clients, promoting monthly deals and special occasion services, which helps in maintaining a loyal customer base and attracting new clients. The campaign design aligns with the overall brand aesthetics, ensuring every interaction feels personal and premium.
For bysarahhair.com our goal was to transcend traditional salon experiences by integrating an advanced online booking system that not only complements the salon’s elegant aesthetic but also streamlines the booking and payment processes. This integration has been pivotal in running her business efficiently, ensuring that Sarah can focus on what she does best styling with excellence.
We developed a sleek, user-friendly website that reflects the sophistication of Sarah’s salon. The design balances beauty and functionality, featuring an intuitive navigation system that allows clients to effortlessly book appointments and make payments online.
To further enhance client engagement, we implemented a robust email marketing campaign system. This feature supports regular communication with clients, promoting monthly deals and special occasion services, which helps in maintaining a loyal customer base and attracting new clients. The campaign design aligns with the overall brand aesthetics, ensuring every interaction feels personal and premium.